WHAT IS CORPORATE SOCIAL RESPONSIBILITY (CSR)?

Wikipedia’s definition of Corporate Social Responsibility is: “a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.”

GCAL, through the years, has always had an awareness for what the implications of diamond mining would have on the local environment and its’ people. Through its’ association with CIBJO, GCAL has sponsored initiatives to fund the education of children in the African nations where diamond mining occurs.

With the introduction of Source Veritas (a patent pending process that utilizes Gemprint® identification technology), GCAL became the world’s first grading lab to issue a diamond certificate that gives assurance of safe, legitimate sourcing, as well as distribution, of diamonds. Consumers purchasing a GCAL Source Veritas diamond can buy with the confidence of safe sourcing.

Consumers can buy the diamond of their dreams knowing the purchase is making a difference in someone’s life half way around the world. While your diamond sparkles and signifies the hopes for your future, it also represents a ray of hope to those in under developed African nations where diamonds are a means to a better life. Enjoy your GCAL Certified Source Veritas diamond - knowing your purchase made a difference.

GCAL believes in giving back, whether it is a sponsorship of a ‘Jewelers for Children’ Charity Event (JFC was founded in 1999 by the U.S. jewelry industry with the mission of helping children in need. JFC has donated millions to US and international programs benefiting children whose lives have been affected by illness, abuse, or neglect. Its’ charity partners include: St. Jude Children's Research Hospital, Make-A-Wish Foundation of America, the National CASA Association, the Elizabeth Glaser Pediatric AIDS Foundation, Make-A-Wish Foundation International, the Jason Program, the Association of Hole in the Wall Camps and the Starlight Starbright Children's Foundation) or sponsoring a team of GCAL employees every year in the Susan G. Komen Race for the Cure.

GCAL’s commitment to be an advocate for the consumer and to give back when and where we can will continue to play a major role in our day to day operations.